Axion Consulting has rebranded as ‘Axion’ with a new website to reinforce its positioning as ‘Circular Economy specialists’.

Axpoly® high quality recycled polymers will still be supplied under the Axion Polymers branding, with its marketing and product documents getting a fresh new look.

Axion’s consultancy services are offered under the new ‘Axion’ name with the tagline ‘Working towards a world where nothing goes to waste’.

New logos for both Axion and Axion Polymers sport a dotted ‘o’, which reflects the circular economy, but is also inspired by the extruder head in polymer production.

Commenting on the rebranding, Axion’s Marketing Manager Caroline Howarth says: “Attitudes towards waste and how we protect finite resources are changing. We see our role as helping to develop and support circular economy initiatives that provide a viable alternative to the ‘take, make, dispose’ model and where resource recovery and re-use become the default options.”

The company’s manufacturing and consultancy operations are showcased on the new website – www.axiongroup.co.uk – where visitors can access full information on the comprehensive range of products, expertise and innovative services.

Easier to navigate with a contemporary new look, the website also contains the latest news, job vacancies and expanded information about the company. This includes sections on services such as technical R&D, engineering and process optimisation, business and investor support, business and consumer engagement, expert opinion and specialist collections.

Caroline adds: “We are rolling out the branding throughout our marketing materials such as service brochures, product information sheets, case studies, stationery and social media interfaces. We’re proud of our new up-to-date design and welcome feedback on what you think.”