Industry and consumer engagement

If you are setting up a new recycling venture, we can work with you to engage both industry partners and customers, bring people on board, and promote behaviour change. Providing sector-specific marketing expertise and administrative resources, our team are the back-office engine behind a variety of successful recycling sector ventures.

Whether you’re considering setting up a trade association or membership scheme, want to increase participation from supply chain partners, or need support with marketing, event management or an advice line, we’re here to help.

Trade association and membership scheme management

We provide practical support for the launch and management of producer responsibility and other trade and membership associations and schemes. This gives you a ready-made professional head office with proven expertise in helping groups build membership, spread recycling messages, and grow trade sector green credentials.

Your key Axion contacts become your core team, looking after day-to-day operations on your behalf and providing advice and guidance to help your group succeed.

Services cover the full range of head office activities, including:

  • Managing subscriptions and mailings
  • Developing and updating websites
  • Organising and marketing events
  • Training and supporting members
  • Representing the association at exhibitions
  • Running communications campaigns
  • Providing proactive PR support

We’re experienced in creating collaborative environments that benefit all members and give competitors confidence to work together.

Supply chain engagement for recycling projects

Where success depends on supply chain engagement (and it usually does), we can step in. We’re experienced at increasing participation from groups at every stage in the supply chain, including people who are traditionally hard to reach. Our toolbox of tried-and-tested tactics includes targeted social media, communications, training, awards schemes, and events.

Marketing, promotion and behaviour change in the recycling sector

We create and deliver B2B and B2C marketing and promotional activities for the recycling sector. Through targeted campaigns, we can help you create awareness, promote sector sustainability credentials, and change behaviour.

With specialist expertise in the sector, we’re able to communicate complex information in ways that successfully connect with each different target audience and so motivate people to take action.

Our marketing and promotional services include:

  • Lead generation
  • Communications campaigns
  • PR
  • Copywriting and web content
  • Video scripts
  • Newsletters
  • Social media management
  • Leaflet and poster design
  • Internal change programmes

We also provide specialist market research, to help you understand your audience and establish a firm evidence base for planning marketing activity.

Conference and event management

Our event managers are experienced at organising events within the waste and recycling sector. With a wealth of sector contacts, we can help you to develop speaker programmes that will attract delegates and to promote events effectively to the target audience.

We can then take care of all the administrative and financial preparations, making sure all the details fall neatly into place as the event approaches. On the day, we’ll look after the logistics, welcoming delegates, liaising with the venue, and keeping speakers and caterers running to time. We’re also happy to chair sessions, freeing your people up to participate fully in the event.

Recycling advice lines

We provide recycling advice line services, allowing you to advertise a dedicated phone number for advice on collection, storage and logistics. Whatever your niche, we’ll train our staff so enquirers get a professional and informed response given in your name. Alongside answering calls, we can also maintain a specialist recycler database so information is always up to date.